Do Hoka shoes run small? Our verdict, a US/UK/EU size chart and model-by-model fit advice for the Clifton, Bondi, Mach and Speedgoat.

Short answer: Hoka runs true to size in length for most runners. Fit differs by model, though: the Mach is snug, the Speedgoat is roomy. Measure your foot, read the chart below, and if you fall between two sizes, go up.
Search "do Hoka run small" and you will find two camps. US running stores say Hoka fits true to size, with a fairly generous toe box. Many trail runners say the opposite and buy a half size up.
Both are right, for three reasons:
Use the foot length column: it is the length of your foot, not of the shoe.
Men
| Foot length | US | UK | EU |
|---|---|---|---|
| 9.8 in / 25 cm | 7 | 6.5 | 40 |
| 10.0 in / 25.5 cm | 7.5 | 7 | 40 2/3 |
| 10.2 in / 26 cm | 8 | 7.5 | 41 1/3 |
| 10.4 in / 26.5 cm | 8.5 | 8 | 42 |
| 10.6 in / 27 cm | 9 | 8.5 | 42 2/3 |
| 10.8 in / 27.5 cm | 9.5 | 9 | 43 1/3 |
| 11.0 in / 28 cm | 10 | 9.5 | 44 |
| 11.2 in / 28.5 cm | 10.5 | 10 | 44 2/3 |
| 11.4 in / 29 cm | 11 | 10.5 | 45 1/3 |
| 11.6 in / 29.5 cm | 11.5 | 11 | 46 |
Women
| Foot length | US | UK | EU |
|---|---|---|---|
| 8.9 in / 22.5 cm | 5.5 | 4 | 36 2/3 |
| 9.1 in / 23 cm | 6 | 4.5 | 37 1/3 |
| 9.3 in / 23.5 cm | 6.5 | 5 | 38 |
| 9.4 in / 24 cm | 7 | 5.5 | 38 2/3 |
| 9.6 in / 24.5 cm | 7.5 | 6 | 39 1/3 |
| 9.8 in / 25 cm | 8 | 6.5 | 40 |
| 10.0 in / 25.5 cm | 8.5 | 7 | 40 2/3 |
| 10.2 in / 26 cm | 9 | 7.5 | 41 1/3 |
| 10.4 in / 26.5 cm | 9.5 | 8 | 42 |
Source: Hoka size guide, Hardloop.
Wearing another brand today? Convert your size to Hoka in 10 seconds.
| Model | Fit | Advice |
|---|---|---|
| Clifton | True to size, slightly roomy toe box | Your usual size. Half up for a marathon or if you are between sizes |
| Bondi | True to size, max cushion | Your usual size. Available in wide |
| Arahi | More structured (stability) | Your usual size for narrow to medium feet; wide version for wide feet |
| Mach | Snugger than Clifton and Bondi | Your usual size, half up for wide or high-volume feet |
| Speedgoat | Wider than most Hoka models | Your usual size; narrow feet can try half down |
Sources: Fit2Run, Reference Trail.
Hoka offers wide versions (2E for men, D for women) of the Clifton, Bondi and Arahi. If your foot spills over the insole when you stand on it, go wide rather than sizing up. A shoe that is too long lets your foot slide and causes heel blisters.
Or let the StrideMatch app do it: the foot scan measures length and width with your phone and gives you the matching Hoka size. Full guide: what size running shoes should you get.
Do Hoka run smaller than Nike? Not in length. For the same foot length, both land on the same US size. Differences come from the shape of each model.
Should I size up in Hoka? Only if you are between sizes, run long distances (marathon, ultra) or choose a snug model like the Mach.
Do Hokas need a break-in period? No. Your heel should feel locked in and your toes should move freely from the first run.
Does Hoka make wide shoes? Yes, on several models including the Clifton, Bondi and Arahi.